We help new and emerging food and beverage brands take flight and scale. At Nourishing Food Marketing, we’ve taken classical marketing frameworks from Big Food and right-sized them for fast-paced, resource-constrained businesses.
With DIY tools, workshops, and done-for-you services, we help you establish your Brand DNA, develop product positioning, and get really clear and consistent with your messaging.
With coaching, we work with brands to develop marketing strategies and execute on them to deliver long-lasting value to your business.
Nourishing Food Marketing helps you build strong consumer, customer, and company value propositions. We help you get clear about your Marketing Strategy and execute on it with our trusted network of freelancers & agencies.
Developing strong brand equity is critical for your long-term success in a world where Private Label is constantly gaining share. Your brand must represent more than your products; it’s about an experience and a lifestyle.
Mini Case Study: We ran a Brand DNA Workshop for Real Fancy Foods, creating their Mission, Values, and Beliefs. We then built on this work with a brand name exploration, resulting in three top names to investigate trademarking.
70% of new CPG products fail. We help you get crystal clear about why consumers purchase your products so you beat the odds. What’s the consumer need that your product fulfills? What do you do better than anyone else? Hint: it’s probably not being gluten free.
Mini Case Study: We refined the product positioning of YES BAR to help them stand out in the crowded snack bar category by evaluating competitive products, researching market trends, and doing consumer research.
Hear from your consumers through scrappy quantitative and qualitative research. These actionable insights will help you make quick, informed decisions.
Mini Case Study: We developed a series of blind taste tests to inform Moonshot’s product development. This included developing the consumer screener, writing the survey, running logistics, and analyzing the results.
Develop framework of business and marketing objectives and subsequent marketing workstreams, including marketing support plans for in-store distribution.
Mini Case Study: We created and executed a 2019 Marketing Support Plan for Petit Pot’s new Walmart distribution. This integrated digital and shopper marketing campaign resulted in a 15% sales lift and expanded distribution to 1500 doors.
Jeremy CohenCo-Founder, the YES Bar “We worked with Christie to develop our Brand DNA and product positioning. Now that we know who we are and what makes us special, we’ve effortlessly tackled marketing decisions that would have stopped us in our tracks before. Christie is like a treasure hunter who will find your brand’s soul!”
Courtney GillespieFounder and President, Life's Grape “After learning about us and our brand goals, Christie helped us refine our Brand DNA and Product Positioning, which helped us revamp our marketing to communicate Life’s Grape’s difference and story. She has helped our brand grow beyond our DIY strategy and we could not be happier with Christie’s work!”
Julia CollinsFounder and CEO, Moonshot “Christie is an essential part of my team. Moonshot is a new brand racing to market and her marketing expertise and network has greatly accelerated my brand’s development. She is responsive, crazy smart, and treats my brand like her own. You’ll be in the very best hands with Nourishing Food Marketing!”
This is a comprehensive guide for building a Marketing Strategy for food and beverage Consumer Packaged Goods (CPG) companies. I’ll take you through a step-by-step framework to walk you through …
Walk-through how to think about your sales and marketing support for in-store distribution of food and beverage brands.
