5 Lessons on How to Drive Grocery Velocities for your CPG Brand (Big or Small) with Shopper Marketing
Walk-through how to think about your sales and marketing support for in-store distribution of food and beverage brands.
Discovering the Marketing Tactics that Will Help You Drive Sales Velocities
Table of Contents How to move product off shelves and into people’s carts Higher absolute cost (but reasonable per unit moved) tactics “All you, baby” tactics Retailer-dependent tactics Don’t forget …
Successfully Budget and Plan Your Sales and Marketing Distribution Support
Walk-through how to think about your sales and marketing support for in-store distribution of food and beverage brands.
The Definitive Guide to Creating a Marketing Strategy for Food and Beverage Brands
This is a comprehensive guide for building a Marketing Strategy for food and beverage Consumer Packaged Goods (CPG) companies. I’ll take you through a step-by-step framework to walk you through how to build an effective (achieve your goals) and efficient (with the least amount of time & money) Marketing Strategy for your business.