Take Flight & Scale
Extraordinary Brand Marketing for Food & Beverage Start-Ups
About
We help new and emerging food and beverage brands take flight and scale. At Nourishing Food Marketing, we've taken classical marketing frameworks from Big Food and right-sized them for fast-paced, resource-constrained businesses.
With DIY tools, workshops, and done-for-you services, we help you establish your Brand DNA, develop product positioning, and get really clear and consistent with your messaging.
With coaching, we work with brands to develop marketing strategies and execute on them to deliver long-lasting value to your business.
Meet Our Founder
Christie loves the thrill of building great brands. She has worked in the CPG industry for 13 years, with deep CPG start-up roots from eight years working at brands with less than fifteen people. Christie founded and built her own quinoa start-up, Tiny Hero, plus she knows how Big Food thinks and works from her classical brand marketing training at Big Food CPG (Clorox). She holds an MBA from Harvard Business School and a BS from Olin College of Engineering.
We Get More Done With Less!
Our way of working is strongly shaped by Christie's experiences starting her own food brand. She truly understands what it means to be a self-starter and build a brand from scratch in a fast-moving, resource-constrained environment. Just because you're a small brand doesn't mean that you should fly blind. We bring the processes and frameworks from big CPGs and scrappily (and selectively) implement them in entrepreneurial environments. We take foundational CPG thinking from Christie's classical brand marketing training, working on Americana food brands like Hidden Valley Ranch and KC Masterpiece BBQ Sauce, to emerging brands.
How We Can Help
Nourishing Food Marketing helps you build strong consumer, customer, and company value propositions. We help you get clear about your Marketing Strategy and execute on it with our trusted network of freelancers & agencies.
Brand DNA
Developing strong brand equity is critical for your long-term success in a world where Private Label is constantly gaining share. Your brand must represent more than your products; it's about an experience and a lifestyle.
Mini Case Study: We ran a Brand DNA Workshop for Real Fancy Foods, creating their Mission, Values, and Beliefs. We then built on this work with a brand name exploration, resulting in three top names to investigate trademarking.
Product Positioning
70% of new CPG products fail. We help you get crystal clear about why consumers purchase your products so you beat the odds. What's the consumer need that your product fulfills? What do you do better than anyone else? Hint: it's probably not being gluten free.
Mini Case Study: We refined the product positioning of YES BAR to help them stand out in the crowded snack bar category by evaluating competitive products, researching market trends, and doing consumer research.
Consumer Insights
Hear from your consumers through scrappy quantitative and qualitative research. These actionable insights will help you make quick, informed decisions.
Mini Case Study: We developed a series of blind taste tests to inform Moonshot's product development. This included developing the consumer screener, writing the survey, running logistics, and analyzing the results.
Strategic Marketing Planning
Develop framework of business and marketing objectives and subsequent marketing workstreams, including marketing support plans for in-store distribution.
Mini Case Study: We created and executed a 2019 Marketing Support Plan for Petit Pot's new Walmart distribution. This integrated digital and shopper marketing campaign resulted in a 15% sales lift and expanded distribution to 1500 doors.
Click on a project to learn more
Selected Work
Developing Consumer, Customer, and Company Value Propositions for OLLY's New Products
Consumer Insights: Fielding Product Development & Packaging Surveys for Petit Pot
Strategy & Execution of Packaging and Creative Asset Development for Tiny Hero
Testimonials
Jeremy CohenCo-Founder, the YES Bar
Made Profound Business Impact
"We worked with Christie to develop our Brand DNA and product positioning. Now that we know who we are and what makes us special, we've effortlessly tackled marketing decisions that would have stopped us in our tracks before. Christie is like a treasure hunter who will find your brand's soul!"
Courtney GillespieFounder and President, Life's Grape
Critical to Brand Growth
"After learning about us and our brand goals, Christie helped us refine our Brand DNA and Product Positioning, which helped us revamp our marketing to communicate Life's Grape's difference and story. She has helped our brand grow beyond our DIY strategy and we could not be happier with Christie's work!"
Julia CollinsFounder and CEO, Moonshot
Food Start-Up Expert
"Christie is an essential part of my team. Moonshot is a new brand racing to market and her marketing expertise and network has greatly accelerated my brand's development. She is responsive, crazy smart, and treats my brand like her own. You'll be in the very best hands with Nourishing Food Marketing!"
Get in Touch
Prefer email? info@nourishingfoodmarketing.com
Our Thoughts
The Definitive Guide to Creating a Marketing Strategy for Food and Beverage Brands
This is a comprehensive guide for building a Marketing Strategy for food and beverage Consumer Packaged Goods (CPG) companies. I'll take you through a step-by-step framework to walk you through …
5 Lessons on How to Drive Grocery Velocities for your CPG Brand (Big or Small) with Shopper Marketing
Walk-through how to think about your sales and marketing support for in-store distribution of food and beverage brands.